PEXA Life Changers Campaign

I managed the production of PEXA’s inaugural consumer-focused brand campaign, utilizing repurposed assets to create content and animations for various applications. By repurposing existing content and stock assets, I developed material that differentiated between consumer and member practitioner messaging. This included edits of 6, 15, 30, and 45 seconds, with the 30-second consumer edit serving as PEXA’s first television commercial.